All that is users might not be gold: How labeling products as user designed backfires in the context of luxury fashion brands
Authors
Christoph Fuchs, Emanuela Prandelli, Martin Schreier, Darren W Dahl
Publication date
2013/9
Journal
Journal of Marketing
Volume
77
Issue
5
Pages
75-91
Publisher
SAGE Publications
Scholar articles
C Fuchs, E Prandelli, M Schreier, DW Dahl - Journal of Marketing, 2013